Belinda Weaver Shares Her SEO Copywriting Insights

Insights is a new interview series on that features communication professionals across the globe. Each has a specific expertise they are passionate about and excel at. I am pleased to offer my blog as a platform to share their perspectives and insights. Enjoy, and please leave a comment sharing your insights! Belinda Weaver of Copywrite Matters is […]

Small Businesses Can Use Social Media Without Being Salesy or Pushy

My clients include small businesses owners – coaches, wellness counselors and artists. The most common concern they share with me is how to use social media without coming across as too salesy or pushy.

Here’s what I tell my clients. I hope my advice helps you, too. [Continue reading]

How to Aggravate a Social Media Expert in 40 Words or Less

The title could also have been “Blog Posts: Comment Dos and Don’ts,” but that somehow doesn’t get across the situation I found myself in earlier this week.

Here’s my story, along with six tips on what to consider when commenting on blog posts. [Continue reading]

The Voice of Small Business Carries in Social Media

Everyone loves a success story. Especially when broadcast, print and online news seems to focus on the negative.

As a social media consultant and small business owner myself, it’s always a pleasure to come across a great “David vs. Goliath” story, one that proves the voice of small business carries quite far in social media – and beyond.

Here’s the story. [Continue reading]