Belinda Weaver Shares Her SEO Copywriting Insights

Meet Belinda Weaver of Copywrite Matters. Considered one of the top copywriters in Australia, Belinda shares some her SEO copywriting tips and tricks. [Continue reading]

Canada’s Digital Economy: Why Care About Research Funding?

With the July 27 launch of the Digital Marketing Survey: 2011 Outlook, Pixel to Product has reached the final stage of its research on the Canadian digital media industry.

The good news: The outcome should help providers of digital marketing services gain insights into brand behaviour.

The bad news: The end of this study likely means the end of the project, due to lack of funding.

I interviewed Lead Researcher Justin Kozuch to learn more about this latest research initiative. And to present a call to action to Canadian businesses — from big to small — to actively support ongoing research efforts.

[Continue reading]

How to Partner Social Media With Offline Marketing Strategy

Marketing Technology Consultant Phil Gerbyshak shares how small businesses – and consultants – can learn from the creative ways AJ Bombers partnered social media with an offline marketing strategy.

Plus, advice on giving customers what they want and why not to get hung up on demographics. [Continue reading]

Why Twitter Works for Small Businesses

Marketing Technology Consultant Phil Gerbyshak discusses #TwitterWorks, the book he co-authored with Joe Sorge of AJ Bombers and Scott Baitinger of Streetza Pizza. Phil explains how the three met, and how other small businesses can use Twitter to get the same amazing results.

And to think it all started with offline buzz about tweets coming from a rather conversational, friendly hamburger. [Continue reading]

Why Social Media Challenges Small Business Owners and Consultants

In Part 2 of our four-part series, Marketing Technology Consultant and #TwitterWorks co-author Phil Gerbyshak talks about the challenges of social media for small business owners and social media consultants. [Continue reading]