How to Partner Social Media With Offline Marketing Strategy

Marketing Technology Consultant Phil Gerbyshak shares how small businesses – and consultants – can learn from the creative ways AJ Bombers partnered social media with an offline marketing strategy.

Plus, advice on giving customers what they want and why not to get hung up on demographics. [Continue reading]

Why Twitter Works for Small Businesses

Marketing Technology Consultant Phil Gerbyshak discusses #TwitterWorks, the book he co-authored with Joe Sorge of AJ Bombers and Scott Baitinger of Streetza Pizza. Phil explains how the three met, and how other small businesses can use Twitter to get the same amazing results.

And to think it all started with offline buzz about tweets coming from a rather conversational, friendly hamburger. [Continue reading]

Why Social Media Challenges Small Business Owners and Consultants

In Part 2 of our four-part series, Marketing Technology Consultant and #TwitterWorks co-author Phil Gerbyshak talks about the challenges of social media for small business owners and social media consultants. [Continue reading]

Canada’s First-Ever Digital Media Workforce Survey: A Digital Call to Arms

How much does a Web developer living in Montréal make? How many visual designers are there in Ottawa? And what’s the connection between job satisfaction and education level?

What is the number of interactive/digital media companies in Canada? Where are they located? Are these businesses growing? What types of skillsets are they looking to acquire in 2011?

Want to know the answers – for the first time ever?

Five days remain for digital media professionals and owners-partners of Canadian interactive/digital media agencies to contribute.

Take this opportunity to contribute. Take the time. Take the survey. [Continue reading]