Just because you are proactive in promoting your business via social media marketing doesn’t mean that you will suddenly morph into the caricature of a slimy salesperson.
How businesses become successful at social media marketing
My clientele range from small to large businesses across different industries, yet they share a common concern: how to use social media without coming across as too salesy or pushy. To them “marketing” means a lot of hype and shameful self-promotion, the exact opposite of how they want to come across to their prospective customers.
As consultant, my role is to shed light on the limitations these business owners are setting for themselves – and to help them embrace and enjoy using social media marketing as a means to connect with customers, colleagues and other individuals with shared passions and interests.
If you have the same fears about coming across like a used car salesman, here’s what I tell my clients. I hope my advice helps you see social media marketing in a different light.
Challenge and change your social media marketing mindset
First, it’s not about you, it’s about your customers, and how your product or service is of value to them.
You are a small business owner with a product or service to offer. There are people out there who need that product and service. Why not make it easier for them to find you?
No matter your business and your target market, social media offers a smorgasbord of options for you to connect by blogging, tweeting, pinning and/or linking to any number of materials online, like articles, coupons, ebooks, newsletters, pdfs, photos, images and infographics.
Small businesses like yours use their blog and their social media profiles on Twitter, Facebook, Google Plus, LinkedIn or Pinterest and more, any number of ways to help keep current and potential customers aware of promotions and special offers, new products or services or upcoming events.
Businesses use social media marketing to increase exposure, attract more customers and boost sales locally, and across the globe.
Let’s do a small visioning exercise
What images come to mind when you think about promoting your business via a blog or social media profiles? What do you tell yourself? What beliefs make those messages either positive or negative? True or untrue?
Just because you are proactive in promoting your business via social media marketing doesn’t mean that you will suddenly morph into Irwin Mainway, Dan Ackroyd’s slimey SNL character who peddled ridiculously unsafe “children’s toys,” like “Bag O’ Glass,” “Invisible Pedestrian,” “Mr. Skin Grafter” and “General Tranh’s Secret Police Confession Kit.” I promise.
What does marketing to increase your sales look like to you?
If your thoughts tend toward negative self-talk or icky images, replace them with ones of you feeling good about steering a potential customer to a helpful resource, product or service – yours or someone else’s.
Then picture either getting a sale, a comment of thanks or an endorsement in return. Sure, this may not happen 100% of the time in social media marketing, but if you’re not doing anything yet in this arena, it’s 100% more than you are getting now!
Consider your virtual studio, workshop – wherever you do business – as no different than any brick and mortar storefront. It’s just that with social media marketing, each day brings you the potential to get tons more exposure, exponentially more customers and ongoing sales, and the fun of meeting and exchanging with people across the world – all without leaving the comfort of your office.
What’s your social media marketing mindset now?
I hope you feel energized and motivated by all the possibilities these interactions can bring you and your business. My clients do.
Contact me to learn how I can help you market your business.